The Knock-On Effect is a major road safety campaign and sponsorship initiative by Transport for NSW in partnership with the NSW Rugby League (NSWRL). It draws a powerful parallel between rugby—where a single dropped ball can lose the game—and driving, where one bad choice behind the wheel has tragic, far-reaching consequences.

The initiative specifically targets young men and country/regional drivers—groups historically over-represented in road trauma statistics.

Toyota Australia has been the major national sponsor of Planet Ark's National Tree Day since 1999. In collaboration with the national dealer network, Toyota helps facilitate Australia's largest community tree-planting event, providing on-the-ground support, equipment, and seedlings for schools, councils, and community groups.