
At laya healthcare, we believe everyone deserves to feel connected and supported. Our research highlights the prevalence of loneliness across Irish society, and we're committed to playing our part along with our partners in Connacht Rugby, Leinster Rugby and Munster Rugby, in combatting this important issue.

The Knock-On Effect is a major road safety campaign and sponsorship initiative by Transport for NSW in partnership with the NSW Rugby League (NSWRL). It draws a powerful parallel between rugby—where a single dropped ball can lose the game—and driving, where one bad choice behind the wheel has tragic, far-reaching consequences.
The initiative specifically targets young men and country/regional drivers—groups historically over-represented in road trauma statistics.

Laya Super Troopers is a free health and wellness homework program for primary schools across Ireland, sponsored by Laya Healthcare and supported by the Irish government's Healthy Ireland initiative.
The program encourages children and their families to build lifelong healthy habits through three core pillars: physical activity, nutrition, and mental wellbeing.

Video and still content for social media campaign featuring legendary coaches Steve and Dave and Australian cricketers and legends.

The Toyota Good for Cricket Raffle is a free fundraising program by Toyota Australia where community cricket clubs keep 100% of the proceeds they raise from ticket sales. Toyota organizes all the permits, prizes, and digital platforms so clubs can raise money effortlessly.

Toyota Australia has been the major national sponsor of Planet Ark's National Tree Day since 1999. In collaboration with the national dealer network, Toyota helps facilitate Australia's largest community tree-planting event, providing on-the-ground support, equipment, and seedlings for schools, councils, and community groups.